Along with world music, Plai offers people a free and non-conformist atmosphere, different ways to express multiculturality and diversity. Our challenge has been to communicate this as coherently and uniformly as possible. And the challenge was even bigger especially because this edition included over 200 cultural and artistic activities beside concerts, which was a large number of events even for a 3-days festival.
We started our brainstorming based on what was already known at that time by the organizers: that Plai Festival is perceived as a music festival, not a multicultural one. So we had to focus on multiculturality and the fact that in addition to concerts, there are many other cultural activities, workshops, etc. that take place during the festival.
It's always a pleasure to work with great people, people who put heart and soul into what they do and give us these wonderful festivals where art and culture are promoted, but also common sense and friendship. These are true values and Plai Festival shares them with such generosity every year.
We were so pleased to take part in the Plai 2010 Festival.
But it was also a challenge, a challenge that we tried to turn through
creativity, into a result that matches the festival'size.
Sorin Bechira - Art Director & Graphic Designer